Orion Magazine
Website design and development, e-commerce
Our Clients
Projects
The Eric Carle Museum of Picture Book Art
Content strategy, website design
American Ancestors
Family Heritage Experience
Brand personas, brand strategy and positioning, marketing strategy, exhibition design
Massachusetts Women's History Center
Identity design, brand guidelines, website design and development
Robert & Patricia Switzer Foundation
Website design and development, photo strategy and art direction
MIT Museum
The Beautiful Brain: The Drawings of Santiago Ramón y Cajal
Exhibition design
USC Center for Health Journalism
Content strategy, website design, photo strategy and art direction
New England Foundation for the Arts
Website design and development
Action Pact Boston
Creative strategy, brand guidelines, marketing strategy and execution
The Eric Carle Museum of Picture Book Art
Communications strategy, social media strategy, photo and video strategy and art direction
Reservoir Church
Brand naming, identity design, signage and wayfinding
About
We're Theory One, an agency committed to creating digital and built spaces of distinction for mission-driven clients.
With nearly two decades of experience, we are seasoned in the art of shaping identities, devising brand strategies, and translating our clients' vision into elegant and captivating digital and physical immersive experiences.
Our approach leverages investigative and conversational methods to understand your business, ensuring our collaboration leads to integrated solutions aligned with your goals.
If you're seeking strategic guidance, innovative design solutions, storytelling that connects with your audiences, technical expertise, and a warm, supportive vibe, you're in the right place. At Theory One we design for clarity so that you can make your mark.
Capabilities
Comms & Marketing
Competitive analysis
Persona development
Communication strategy
Marketing strategy
Creative campaign strategy & development
Brand Strategy & Design
Brand audits
Brand naming
Brand architecture & guidelines
Identity design & design systems
Photo/video strategy & art direction
Spaces
Exhibition design
Signage & wayfinding
Donor recognition
Environmental graphics
Web
UI/UX design
Information architecture
Visual design
Drupal & Wordpress development
Web accessibility
e-commerce
API integrations
Thank you, TheoryOne, for building Orion a website that finally reflects our print magazine’s commitment to artistic excellence and centers our readers’ experience!
Orion Magazine
Theory One was instrumental in helping us refine our strategy and pushing us to think further about how our website fits into our larger communications strategy. They did key discovery work to understand our audiences and needs and came up with content and design approaches we had not imagined.
The Eric Carle Museum of Picture Book Art
Theory One excels at clear thinking, strategic planning, and creative problem solving—exactly what our complex, time-constrained project required to move forward. Their iterative, informed, and logical approach to our work together built our confidence, and left us inspired and set up for success.
American Ancestors
Thank you so much for your wisdom, patience, and dialogic spirit throughout this entire process. Every time I open up my browser to the new site I feel so refreshed and excited.
Ikeda Center for Peace, Learning, and Dialogue
The exhibition looks terrific—staff and visitors are very happy. The first floor looks complete for the first time in years!
MIT Museum
We looked for a development partner who was comfortable with an accessibility-first approach to design and development; Theory One was the perfect partner to work with and learn from.
Discovery Museum
Contact
Ready to breathe life into your idea, brand, or mission? Let's start a conversation.
hello@theoryonedesign.com
617-914-0404 ext. 2