Orion Magazine
Website design and development, e-commerce
Our Clients
Projects
The Eric Carle Museum of Picture Book Art
Content strategy, website design
Massachusetts Women's History Center
Identity design, brand guidelines, website design and development
USC Center for Health Journalism
Content strategy, website design, photo strategy and art direction
MIT Museum
The Beautiful Brain: The Drawings of Santiago Ramón y Cajal
Exhibition design
American Ancestors
Family Heritage Experience
Brand personas, brand strategy and positioning, marketing strategy, exhibition design
Action Pact Boston
Creative strategy, brand guidelines, marketing strategy and execution
Robert & Patricia Switzer Foundation
Website design and development, photo strategy and art direction
New England Foundation for the Arts
Website design and development
The Eric Carle Museum of Picture Book Art
Communications strategy, social media strategy, photo and video strategy and art direction
About
We’re Theory One, an agency that helps mission-driven organizations bring clarity to their work and communicate it with purpose across digital and built environments.
With nearly two decades of experience, we specialize in shaping identity, defining strategy, and translating vision into clear, cohesive narratives that connect with the audiences who matter most.
Our approach begins with inquiry. Through close collaboration, we work to understand your organization at its core—then develop integrated solutions across brand, digital, and campaign touchpoints that align with your goals and resonate in the real world.
If you’re looking for a partner who brings strategic rigor, thoughtful design, and storytelling that moves people to act, you’re in the right place. At Theory One, we design for clarity.
Capabilities
Comms & Marketing
Competitive analysis
Persona development
Communication strategy
Marketing strategy
Creative campaign strategy & development
Brand Strategy & Design
Brand audits
Brand architecture & guidelines
Identity design & design systems
Photo/video strategy & art direction
Spaces
Exhibition design
Signage & wayfinding
Donor recognition
Environmental graphics
Web
UI/UX design
Information architecture
Visual design
Drupal & Wordpress development
Web accessibility
e-commerce
API integrations
Thank you, TheoryOne, for building Orion a website that finally reflects our print magazine’s commitment to artistic excellence and centers our readers’ experience!
Orion Magazine
Theory One was instrumental in helping us refine our strategy and pushing us to think further about how our website fits into our larger communications strategy. They did key discovery work to understand our audiences and needs and came up with content and design approaches we had not imagined.
The Eric Carle Museum of Picture Book Art
Theory One excels at clear thinking, strategic planning, and creative problem solving—exactly what our complex, time-constrained project required to move forward. Their iterative, informed, and logical approach to our work together built our confidence, and left us inspired and set up for success.
American Ancestors
Thank you so much for your wisdom, patience, and dialogic spirit throughout this entire process. Every time I open up my browser to the new site I feel so refreshed and excited.
Ikeda Center for Peace, Learning, and Dialogue
The exhibition looks terrific—staff and visitors are very happy. The first floor looks complete for the first time in years!
MIT Museum
We looked for a development partner who was comfortable with an accessibility-first approach to design and development; Theory One was the perfect partner to work with and learn from.
Discovery Museum
Contact
Ready to breathe life into your idea, brand, or mission? Let's start a conversation.
hello@theoryonedesign.com
617-914-0404 ext. 2